Because it’s a Sony


They might look like any other audio accessory, but here’s where Sony makes a difference. They have launched a new range of Wireless Noise Cancelling headphones in three style variations – innovative smart technologies that can customise the audio experience.

The star of the show is the truly wireless style WF-1000X, completely free of wires and fitting snugly in your ear. WH-1000XM2 are the new headband-style premium NC headphones, offering multiple new features and exceptional battery life, for a deeper, longer listening experience and more options to tailor the sound to your environment. The behind-the-neck style WI-1000X is designed for the practical and smart commuter, who likes to listen in silence while travelling. Using the new Sony | Headphones Connect app with the new 1000X headphone series allows for more flexibility in customising how users want the headphones to adjust to their surroundings.

Our favourite part, however, is the world’s first activity recognition ‘Adaptive Sound Control’ feature, which offers Wireless Noise Cancelling and ambient sound preferences to suit different environments. This smart listening experience is realised by Sony’s integrated technology called SENSE ENGINETM, designed to provide a personalised experience for every single sound, including music and ambient sound, tailored to individual needs.

With the WH-1000XM2 and WI-1000X you also get the world’s first ‘Atmospheric Pressure Optimising’3 feature that uses sensors to detect the air pressure around you and optimise the Wireless Noise Cancelling accordingly. Additionally, an equaliser allows you to tailor the soundscape further to your personal preference. These smart listening experiences are also realised by Sony’s SENSE ENGINETM6.

All products are available at the Sony Centre, The Dubai Mall, and at all leading retail stores in the UAE.