Nissan’s Juke and Kicks dominate Gulf’s small urban crossover segment
Numbers don’t lie, and owning 60% of small urban crossover sales in the region, Nissan can safely be proclaimed the dominant brand in the segment. The newly launched Kicks model is now vying for top spot.
The Kicks has proved an instant hit in Gulf markets. Aimed squarely at urban driving environments it combines a robust exterior and elevated driving position with compact dimensions for agile performance and manoeuvrability. The body features an advanced aerodynamic design, which optimises fuel consumption and minimises noise. Kicks is also one of the first Nissan models to realise the concept of Intelligent Mobility, initially presented at the Geneva Auto Show in 2016.
Intelligent Mobility uses smart, relevant technology to make the driver’s life easier while also making advances towards Nissan’s long-term goal of zero emission and zero fatality motoring. Its qualities have helped the newcomer to eclipse its Juke stablemate in the UAE, making Kicks the top seller in its segment within the country.
Among the highlights of the Kicks’ technological offerings are the Around View Monitor and Moving Object Detection systems, which use four integrated cameras to show an overall view of the car and warn the driver in case of any unseen dangers. The suite of technology available on Kicks also extends to dynamic innovations to maximise safety and comfort.